For my audience I have narrowed it down to four catergories, Gender, Age, Psychographics and Jicnar scale. By doing this I have catergorised my audience and by doing this I will be able to focus on things that my audience would want.
Gender : Female
Age : 16-19
Jicnar Scale : C1, C2
Psychographics : Mainstreamers
My statements about my audience are :
- You go on holiday just to get a tan
- You like to be fashionable
- You watch romantic comedies
- You take care over your apperance
- You enjoy going out with friends
- You have recently discovered your love for coffee/tea
- Pop is your favourite kind of music
- You shop at Sainsbury's rather than Tesco
- You buy at least one item of clothing per week
Five ways I'm going to target my audience
- Include slang words to attract their attention
- Use a Serif font on the mast head to attract the reader
- Include the colour pink on the front cover
- On the front cover put a picture of a girl that looks fashionable but sensible for college
- Include Freebies ( eg. posters, nail varnish )
Tuesday, 22 September 2009
Monday, 21 September 2009
Research
Today my task was to find at least 3 magazine covers and compare them on the topics of; Subject Matter, Colours Used, Fonts Used, Types of Model, Language Used, Design Layout and the Freebies offered.
I analysed 4 magazines, Teen Vogue, Seventeen, Sugar and Bliss. All of these magazines are well known for being fashion magazines for teenagers which is what my target audience is.
The subject matter in all four of the magazines all followed the same sort of theme. They included new styles that you could try out, whether it was hair, fashion or makeup. They also all included some sort of celebrity gossip. Also a celebrity interview. All of these main features on the magazine cover could make the reader more inclined to buy it.
The colours used were also quite similar, all four magazines used pink somewhere on their magazine. This could conote the fact that it is quite a girly magazine and that the magazine is mainly aimed at girls rather than boys. The other colours used with the pink are also quite girly, puples, blues, reds and yellows, all of these colours could conote girliness or summer. The colours are also very bright and happy colours, this conotes that the magazine will make the buyer happy.
The fonts used in the magazines differ. Depending on the article depends on the font used. If the magazines are trying to be serious or attract someones attention they use Sans Serif. Serif font is mainly used on the mast head, using the Serif font could also attract people as it looks more friendly rather than the sans serif font.
The models on the front cover of the magazines are all reasonably well known celebrities, Katy Perry, Taylor Swift, Nicola from Girls Aloud and Whitney and Lauren from the Hills. All of these celebrities are well known mainly by teenagers. These celebrity models could also attract the buyers attention. If the buyer knows the celebrity and likes the celebrity they would want to read about them in the magazine.
The langauge used in the magazines tend to be slang. This could also attract teenagers as it is language most teenagers are familiar with. This could help the buyer as they would be more attracted to buy something they understand rather than something that looks confusing and not 'cool' in their eyes.
All of the layouts of the cover are very similar. The model tends to be in the middle of the magazine with the articles around and down the sides of her. Also they tend to be the main sell of the magazine which is why they are in the centre. The models are also underneath the mast head which could conote that the magazine believe that they are more important than the model. Also it could conote that they want to attract new buyers so that they see the full name of the magazine to tell others.
The freebies in the magazines differ. In one magazine they are giving away free posters with the magazine. In the other you get flip flops and in the other two you dont get anything. I believe that these kind of fashion, gossip, beauty magazines dont tend to give away things as the magazine content tends to have a lot of tips and advice on how to look better, the advice is almost seen like the freebie, hense the reason why there arent many fashion magazines with many freebies.
I analysed 4 magazines, Teen Vogue, Seventeen, Sugar and Bliss. All of these magazines are well known for being fashion magazines for teenagers which is what my target audience is.
The subject matter in all four of the magazines all followed the same sort of theme. They included new styles that you could try out, whether it was hair, fashion or makeup. They also all included some sort of celebrity gossip. Also a celebrity interview. All of these main features on the magazine cover could make the reader more inclined to buy it.
The colours used were also quite similar, all four magazines used pink somewhere on their magazine. This could conote the fact that it is quite a girly magazine and that the magazine is mainly aimed at girls rather than boys. The other colours used with the pink are also quite girly, puples, blues, reds and yellows, all of these colours could conote girliness or summer. The colours are also very bright and happy colours, this conotes that the magazine will make the buyer happy.
The fonts used in the magazines differ. Depending on the article depends on the font used. If the magazines are trying to be serious or attract someones attention they use Sans Serif. Serif font is mainly used on the mast head, using the Serif font could also attract people as it looks more friendly rather than the sans serif font.
The models on the front cover of the magazines are all reasonably well known celebrities, Katy Perry, Taylor Swift, Nicola from Girls Aloud and Whitney and Lauren from the Hills. All of these celebrities are well known mainly by teenagers. These celebrity models could also attract the buyers attention. If the buyer knows the celebrity and likes the celebrity they would want to read about them in the magazine.
The langauge used in the magazines tend to be slang. This could also attract teenagers as it is language most teenagers are familiar with. This could help the buyer as they would be more attracted to buy something they understand rather than something that looks confusing and not 'cool' in their eyes.
All of the layouts of the cover are very similar. The model tends to be in the middle of the magazine with the articles around and down the sides of her. Also they tend to be the main sell of the magazine which is why they are in the centre. The models are also underneath the mast head which could conote that the magazine believe that they are more important than the model. Also it could conote that they want to attract new buyers so that they see the full name of the magazine to tell others.
The freebies in the magazines differ. In one magazine they are giving away free posters with the magazine. In the other you get flip flops and in the other two you dont get anything. I believe that these kind of fashion, gossip, beauty magazines dont tend to give away things as the magazine content tends to have a lot of tips and advice on how to look better, the advice is almost seen like the freebie, hense the reason why there arent many fashion magazines with many freebies.
Friday, 18 September 2009
Preliminary Analysis
As one of my first tasks I have to create a magazine cover. Firstly however, I needed to analyse some of the magazine covers that students made last year, this is called Preliminary Analysis. By doing this it will give me some ideas for my own magazine cover, also it will make me see what kind of topics people did their magazines on.
I analysed a magazine called 'Mizz Glam' this magazine described itself as 'The guide to student fashion'. The main reason that you can tell that it is a magazine front cover is that there is a serif font masthead, reversed out, straplines, coverlines, bar codes, price of the magazine, main sell and screamers. These are a lot of the conventions that you would expect to see on a magazine front cover.
The audience of a magazine is very important. I believe that this magazine was aimed at females ( because of the beauty and fashion tips, also because of the posters ) ages 16-19, Demographic Classification, C1 and Psychographic profile, mainstreamers.
I believe the magazine cover successfully targeted its audience because it includes all the latest fashion and beauty tips. It also includes gossip about celebrities that most people have heard of and that the audience would want to know about. It also includes free posters of sporty boys, this would attract the audience into buying the magazine more, especially because of the age of the targeted audience. The colours being pink and orange could conote quite girly things such as sweets or flowers, this could attract the target audience as girls tend to like those types of colours.. Also the model on the front cover looks very nice and the target audience would want to be able to look like her. The magazine cover successfully grabs its audience's attention by all of the above reasons.
I analysed a magazine called 'Mizz Glam' this magazine described itself as 'The guide to student fashion'. The main reason that you can tell that it is a magazine front cover is that there is a serif font masthead, reversed out, straplines, coverlines, bar codes, price of the magazine, main sell and screamers. These are a lot of the conventions that you would expect to see on a magazine front cover.
The audience of a magazine is very important. I believe that this magazine was aimed at females ( because of the beauty and fashion tips, also because of the posters ) ages 16-19, Demographic Classification, C1 and Psychographic profile, mainstreamers.
I believe the magazine cover successfully targeted its audience because it includes all the latest fashion and beauty tips. It also includes gossip about celebrities that most people have heard of and that the audience would want to know about. It also includes free posters of sporty boys, this would attract the audience into buying the magazine more, especially because of the age of the targeted audience. The colours being pink and orange could conote quite girly things such as sweets or flowers, this could attract the target audience as girls tend to like those types of colours.. Also the model on the front cover looks very nice and the target audience would want to be able to look like her. The magazine cover successfully grabs its audience's attention by all of the above reasons.
Tuesday, 15 September 2009
Introduction
Hi, I'm Beccy and this is my blog for my AS Media Studies Course. I will be writing what I have done in my Media lessons.
First of all we found out what key things there are on the magazine front cover. These main things are;
- Puff
- Freebie
- Mast-head
- Sans Serif Font
- Reversed Out
- Main Sell
- Screamers
- Cover lines
- Strap lines
- Website Address
- Issue Number and Price
We also conoted the colours used on the magazine cover. For example red would mean romance, lust, sex, danger. We also conoted the font used, the bigger the font the more it will stand out and get the customer to buy the magazine. Clearly the magazine is for men hense the reason why Kelly Brook is standing in her bra, this would make the man be more incouraged to buy Loaded. The model is covering the magazines name, this suggests that the magazine should be known to the customer. The red writing stands out, the red could also suggest love, romance, sex, danger as the other red things on the magazine cover would suggest. The yellow on the magazine clashes with the red which makes it stand out more also.
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