Thursday, 8 October 2009

Evaluation : Who would be the target audience for your media product?

For my audience I have narrowed it down to four catergories, Gender, Age, Psychographics and Jicnar scale. By doing this I have catergorised my audience and by doing this I will be able to focus on things that my audience would want.
Gender : Female
Age : 16-19
Jicnar Scale : C1, C2
Psychographics : Mainstreamers

My statements about my audience are :
- You go on holiday just to get a tan
- You like to be fashionable
- You watch romantic comedies
- You take care over your apperance
- You enjoy going out with friends
- You have recently discovered your love for coffee/tea
- Pop is your favourite kind of music
- You shop at Sainsbury's rather than Tesco
- You buy at least one item of clothing per week

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