Audience Research

My audience would like very mainstream artists. They would be between the ages of 15-19 as I believe this sort of age mainly enjoy artists or music that are in the mainstream as they have more knowledge of technology and would be able to hear mainstream music in lots of different places, eg. Radio, iPod, Youtube etc. , both female and male would be my targeted audience as I believe that men and women can like mainstream music and I would make the magazine unisex as more people would want to buy the magazine. Where the jicnar scale is concerned I believe they would be C1/B, as they would be young / inexperienced but they would be quite successful in school work. The psychographic suitable for my audience would be mainstreamers, aspirers and explorers, as they would be into things in the mainstream ( music, clothes etc ), aspirers as they would be young but would want to be successful and explorers as they would like a range of different things to do with the mainstream.

I created a mood board to get my ideas across on the magazine and how it should look, what type of artists would be featured, what type of things the audience would like and the type of colours that would be in the magazine. I will be putting my mood board on facebook and get questions for people to answer about my mood board. I will then take these comments on board when it comes to the finished design of my magazine.